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TABLE OF CONTENTS

PROLOGUE

CHAPTER 1: SOMETHING IS HAPPENING, MR. JONES
1.1    Phobias
        1.11     Math Phobia
        1.12     Technophobia
        1.13     Neophobia

1.2    Raising the Iceberg
        1.21     The Times They Are a'Changin'
        1.22     Transformation of Your Telephone
        1.23     Transformation of Your Television Set
        1.24     Videotex - The Telephone-Television Link
        1.25     TV or Not TV?


CHAPTER 2: THE SCENE BEHIND THE SCREEN
2.1    Innovations in Computer Technology
        2.11     A Robot Searching for its Roots
        2.12     Five Generations of Computers

2.2    Innovations in Telecommunications Technology
        2.21     A Robot Reaching for Communication
        2.22     Four Generations of Telecommunications

2.3    Convergence in Informatics
        2.31     Convergence in Informatics


CHAPTER 3: THE THREE INTERFACES OF ADAM
3.1    The Case of the Missing Predictions
        3.11     The Need for a Broad Model
        3.12     The Summer of the Synthesis

3.2    Solution to the Case?
        3.21     The Triad Model
        3.22     The Need for Generalists


CHAPTER 4: PERVASIVE PENETRATION OF THE CHIP
4.1    Social Impact Studies
        4.11     Social Impact Studies

4.2    The Personal Computer in the School
        4.21     Introduction
        4.22     First Vision - Electronic Data Terminal
        4.23     Outside-In Visions
        4.24     Second Vision - Apple II With Logo
        4.25     Third Vision - Macintosh


CHAPTER 5: OF TRADE-OFFS AND LEAP-FROGS
5.1    Technology Assessment Studies
        5.11     Technology Assessment Studies

5.2    Transportation-Telecommunications Trade-Off
        5.21     Transportation-Telecommunications Trade-Off

5.3    Leap-Frog Strategy
        5.31     Pre- and Post-Industrial Societies are Alike
        5.32     Appropriate Technology may be High Technology
        5.33     Electronic Technology is 'Footloose'
        5.34     Electronic Technology is Fluid
        5.35     Electronic Technology is Ecologically Benign
        5.36     Electronic Technology can Help Turn Development Inside-Out
        5.37     Canada can Contribute to the 'Leap-Frog'


CHAPTER 6: THE PERSON IN THE CENTRE
6.1    From Technology-Society to Machine-Person
        6.11     From Technology-Society to Machine-Person

6.2    From Environment-as-Cause to Person-as-Cause
        6.21     Need to Look at Person in Centre
        6.22     Need to Look into Person in Centre

6.3    From Mechanical to Organic Self-Concept
        6.31     Current Shift in Self-Concept
        6.32     'Human Nature'


CHAPTER 7: MEDIA, BEFORE AND AFTER THE REVOLUTION
7.1    The Prospective Method
        7.11     The Prospective Method

7.2    Before the Revolution
        7.21     Before the Revolution

7.3    After the Revolution
        7.31     After the Revolution

7.4    During the Revolution
        7.41     During the Revolution


CHAPTER 8: CASSANDRA'S SCENARIO
8.1    A day in the Life of Cassandra
        8.11     A day in the Life of Cassandra

8.2    Seeds of the Pessimistic Scenario
        8.21     Accessibility and Availability
        8.22     Privacy and Autonomy
        8.23     Self-Disclosure and Impression Management
        8.24     Personal Databanks and Personal Autonomy
        8.25     From Some of Us to All of Us


CHAPTER 9: POLLYANNA'S SCENARIO
9.1    A day in the Life of Pollyanna
        9.11     A day in the Life of Pollyannna

9.2    Seeds of the Optimistic Scenario
        9.21     From Institution to Individual
        9.22     From Behavior to Experience
        9.23     From Product to Process
        9.24     From Enclave to Electronic Cottage


CHAPTER 10: SELF-FULFILLING PROPHETS
10.1   Observer Effects
        10.11     Observer Effects

10.2   Two Perceptions of One Issue
        10.21     Overload and Complexity
        10.22     Automation and Augmentation

10.3   From Facts to Values
        10.31     From Facts to Values


LIST OF FIGURES

REFERENCES