CHAPTER 1: PROLOGUE - PRE-HISTORY
1.1 Theory of Evolution
1.2 Co-evolution of Person and Media
1.3 The Big Story
CHAPTER 2: FIRST GENERATION - MEMORY AND SPEECH
2.1 From Animal to Human
2.2 From Child to Adult
2.3 The Search for Memory
CHAPTER 3: SHIFT 1 - ASSIMILATING THE SECOND GENERATION
3.1 What is a Structural Shift?
3.2 Toronto School - Harold Innis
3.3 Threats and Opportunities
CHAPTER 4: SECOND GENERATION - PRINT AND FILM
4.1 Perceptual vs Conceptual Map
4.2 A Short History of Film
4.3 A Short History of Print
4.4 From Print to Film
CHAPTER 5: SHIFT 2 - ASSIMILATING THE THIRD GENERATION
5.1 Which Shift is Most Important?
5.2 Toronto School - Marshall McLuhan
5.3 Threats and Opportunities
CHAPTER 6: THIRD GENERATION - TELEPHONE AND TELEVISION
6.1 Precursors - Telegraph and Radio
6.2 The Invention of Television
6.3 The Invention of Telephone
6.4 Telephone vs Television
