CHAPTER 1: PROLOGUE
1.1 Psychology Is Difficult
1.2 Communication Is Important
1.3 Psycomm Is Ubiquitous
1.4 The "Approach" Approach
CHAPTER 2: BEHAVIORISM AND TRANSPORTATION THEORY
2.1 Implicit Concept Of Person
2.2 The Person Has Only Extrinsic Needs
2.3 The Person Is Conditioned From The Outside In
2.4 Transportation Theory Of Communication
CHAPTER 3: HUMANISM AND TRANSFORMATION THEORY
3.1 The Person Has Intrinsic Needs
3.2 The Person Grows From The Inside Out
3.3 Transformation Theory Of Communication
CHAPTER 4: INTERACTIONISM AND TRANSACTION THEORY
4.1 Intrinsic And Extrinsic Needs
4.2 Growing And Conditioning
4.3 Free-Will And Determinism
4.4 Intrinsic And Extrinsic Worth
4.5 Intimate And Contractual Relationships
4.6 Transaction Theory Of Communication
CHAPTER 5: FROM ANIMAL TO HUMAN (DARWIN)
5.1 Theory of Evolution - Charles Darwin
5.2 Non-Verbal Communication - Paul Ekman
5.3 Language Origin And Structure - Robin Dunbar
5.4 Language And Human Nature - Steven Pinker
5.5 Systemic Understanding of Life - Fritjof Capra
5.6 Contribution To Media Studies And Students
CHAPTER 6: FROM CHILD TO ADULT (PIAGET)
6.1 The Man
6.2 The Method
6.3 The Theory
6.4 The Implications
CHAPTER 7: FROM BEHAVIOR TO EXPERIENCE
7.1 Behavior And Experience
7.2 Perceptual And Conceptual Maps
7.3 The Mind Movie
7.4 Object And Color Perception
7.5 Subliminal Perception And Advertising
7.6 Subjective Map of Objective World
CHAPTER 8: FROM FUNCTION TO MALFUNCTION
8.1 Function Through Malfunction
8.2 The Method of Sigmund Freud
8.3 The Theory And Its Critics
8.4 The Contribution To Psycomm
CHAPTER 9: SIMULATION AND AI
9.1 Logic Of Approach
9.2 History Of Approach
9.3 Critique Of Approach
9.4 Application Of Approach
CHAPTER 10: MEDIATION AND IA
10.1 Extension Of Nervous System
10.2 Toronto School Of Media Studies
10.3 What Kind of Cyborg Do You Plan To Be?
CHAPTER 11: BIOLOGY - THE LEVEL BELOW
11.1 Boxes Within Boxes
11.2 Biological Basis Of Memory
11.3 Biological Basis Of Speech
11.4 Manual For First Generation
CHAPTER 12: SOCIOLOGY - THE LEVEL ABOVE
12.1 From Genetics To Memetics
12.2 The Person In Society
12.3 Applied Memetics
CHAPTER 13: EPILOGUE
13.1 From Communicating To Teaching
13.2 From Overload To Complexity
13.3 From Operating Manual To Conception-Day Gift
13.4 From Periphery To Centre
ACKNOWLEDGEMENTS
GLOSSARY
LIST OF FIGURES
REFERENCES
