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      Having set the stage (or stages) the author moves systematically through a comprehensive list of the now-familiar issues around life online, illuminating each by collecting and collating, describing and interpreting the rich and full body of empirical research conducted within each domain. How exhaustive is this list? Let the chapter headings demonstrate:

  • THE INTERNET IN A PSYCHOLOGICAL CONTEXT
  • YOUR ONLINE PERSONA: THE PSYCHOLOGY OF IMPRESSION FORMATION
  • ONLINE MASKS AND MASQUERADES
  • GROUP DYNAMICS IN CYBERSPACE
  • INTERGROUP CONFLICT AND COOPERATION
  • FLAMING AND FIGHTING: THE PSYCHOLOGY OF AGGRESSION ON THE NET
  • LIKING AND LOVING ON THE NET: THE PSYCHOLOGY OF INTERPERSONAL ATTRACTION
  • PSYCHOLOGICAL ASPECTS OF INTERNET PORNOGRAPHY
  • THE INTERNET AS A TIME SINK
  • ALTRUISM ON THE NET: THE PSYCHOLOGY OF HELPING
  • GENDER ISSUES ON THE NET
  • NURTURING LIFE ON THE INTERNET

      However, some issues are neglected - for example, the esthetics of the layout of a web page to conform to the principles of perception and the structure of a web site to conform to the principles of cognition. But that's a whole other book. The domain covered here - perhaps more accurately called The Social Psychology of the Internet (take another look at those chapter headings) - is vast enough. Perhaps Dr. Wallace, who is so at home on the internet, will write a companion volume, The Psychology of Multimedia, focusing on the storage rather than the transmission of information - that is, more on individual psychology!

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