Until recently, the "end" of this Big Story was an anti-climax. The internet was a solution in search of a problem. It was as if someone had invented the can opener before someone else had invented the can. Warner (in the image industry) acquired Time (in the print industry) and then Time-Warner, in turn, acquired America Online (in the informatics industry) and then lost billions of dollars. Meanwhile, back in Canada, millions of dollars were being lost and hundreds of reputations were being ruined by the failure to break into this mega-industry.

      While those huge multinational corporations were losing millions of dollars trying to move into this fourth generation, young nerds who were more at home in the culture were earning millions of dollars. Jeff Bezos started selling books (that obsolete medium) on the internet and ended up with amazon.com. Pierre Omiyar started by selling trinkets collected by his girl-friend and ended up with eBay.com. To succeed even in a subculture of your own society, you need to know the culture. However, those success stories created nothing really new. Amazon.com is the Walmart of the internet and eBay.com is a gigantic, global garage sale.