| The categories which remain purely computer, print, and image industry are of diminishing interest here. The double overlap of the print and image industries is of more interest, with the blossoming interest in the medium of comics. The double overlap of the computer industry with the print and the image industries respectively are of great interest. Thus, print can created using desktop production (DTP) and video can be created using desktop video production (DTVP) or, in its more recent guise, digital video (DV).
The print and image industries are not merging quietly. Some are arguing that the creation of print and film digitally does not necessarily mean that they must also be distributed digitally. Hence the book-is-dead and film-is-dead controversies. Perhaps we are seeing another example of the sailboat effect, as the book and film industries are enjoying a surge of energy in defiance of this digital challenge. Resistance is usually from the previous generation. However, the fourth generation is an opportunity for the third generation (the dropping of the other shoe) but a threat to the second generation (an alternative means of storage).
Most interesting of all, of course, is the triple overlap of all three industries. This is the bull's-eye. This is whre the action is and the future will be. The current rash of mergers are a result of corporations combining into mega-corporations jostling to position themselves within the mega-industry represented by the triple overlap of those three industries. Some of those mergers would have been unimaginable only a few years ago. Corporations within industries which, until recently, were not in the same industry are merging so that the resultant mega-corporation has the facilities to compete within this emerging multimedia mega-industry.
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